8 Must-Know Tips For The Perfect Birth Announcement

Save time and make a stunning first impression for your little one with these exclusive birth announcement tips that you can start today!


Hooray - you’re expecting! Congratulations. :)

I've got #2 due in a few weeks here, and am starting to prep for baby's impending arrival. One thing on my (looong) to-do list? Prepping birth announcements ahead of time. While I'm working on this for myself, I'm sharing some tips that could help any overwhelmed expecting mamas out there, too!

If you still have a few months or weeks before baby comes, I’m guessing you’re not thinking about your birth announcements yet (I know I wasn’t with #1).

But - NOW is really the perfect time to get everything started. Before you know it, your little one will be crawling and babbling before you have a chance to send them out. And you will not need one more thing to be worrying about when you are spending your precious time learning how to be a new parent.

Instead of being caught exhausted and without time later, prep what site you’ll use, the general design, and your mailing list now. This way once baby comes you can enjoy every second with their little fingers and toes & will barely have to lift a finger of your own in order to share the good news with your friends and family. 

Read on for my tips, and good luck! You've got this. ;)


P.S. I've put together a great checklist of important photo-ops for new parents - all those special moments you'll want to catch a photo of before it's too late. Download it here >> 20 Special Baby Moments You'll Regret Not Capturing 

8 Must-Know Tips For The Perfect Birth Announcement

(1) The List

First things first. Who do you include? Obviously grandparents, new aunts and uncles...but who else? People from the office? Your boss? Your college roommate? Who makes the cut?

Answer: Anyone! Anyone you want to share this good news with is fair game. Who wouldn’t want to celebrate this amazing time with you? If you have no clue or need to narrow it down, try sending announcements to anyone you invited to your wedding or most recent big party. For everyone else… that’s what social media is for.

(2) When?

Right after baby is born you’ll be so busy, but you’ll also want to send out your announcements as soon as you can. A great way to make this as easy as possible for yourself later is to prepare beforehand.

Choose your design, theme, and text on whatever site you’re working with (my favorites are Minted, TinyPrints, and Paper Culture). If you’re not sure, save a few options you like. Then once you meet your baby you can pick the design that best represents their little personality.

(3) The Little Things

Buy stamps and print mailing labels now. Every small item and errand you can take off your to-do list later will be a big relief!

(4) The E-Option

Not a planner? Looking for cost savings? Maybe you’re an environmentalist and don’t want to mail cards?

Try an electronic birth announcement via email. There are services and apps like Little Nugget to help you create adorable images (including birth stats and sweet text overlays) that you can send via email or post to social media.

(5) What to Include

This is entirely up to you. To start, there are the basics such as baby’s name, birth stats (date, weight, length, time), and even the place of birth.

Note: If you chose a unisex name like Jamie or Max, you may want to consider including a key to your child’s gender in your design. (Or you may not - up to you!)

Feel free to omit any details you don’t feel comfortable sharing. Simply announcing that your baby is born is wonderful enough. If there are any details you’d rather not share, don’t feel like you have to. Most likely, the people close enough to you (that you would want to share that information with) already know.

This also goes for new parents who have adopted. Share the magical news that there’s a new member of your family to celebrate. Send adoption announcements! Include your child's birth date and as much detail as you’d like. If the adoption was international, maybe add your child's native country. Adoption announcements are an important way for your family and friends to know and cherish the day you welcomed your new child into your life.

(6) The Photo

Here you can get creative. Many people hire a professional to take birth announcement photos, but if that’s out of your budget or not something you’re interested in, here are some tips:

  • Browse Pinterest now for inspiration on photos you like

  • Put baby in a simple outfit or a white diaper with one accessory (headband, hat, stuffed animal, prop, etc.)

  • Have baby’s sibling(s) pose with him/her

  • Use the first family photo from the hospital

  • See more newborn photography tips here

(7) Theme & Design

Now comes the fun part! You can make the announcement as sentimental, goofy, or simple as you’d like. If you want to have a fun theme or wordplay, there are tons of great ideas online and new ones I’m sure you can come up with too. Here are a few I loved:

(8) Last (but not least), Outsource

Want the perfect design for your birth announcement, but maybe you’re not creatively inclined or don’t have the time to create it yourself? If that’s the case, don’t sweat it. You can outsource the design of your birth announcement and still have the perfect result. Shortcake just launched a custom card design service in addition to our albums, but your photographer might provide this too, and there’s always online freelancers you can find via sites like UpWork, Fiverr, and FancyHands.


That's it! You are now ready to send out a perfect birth announcement that suits your little one's personality and your family's style and budget. If you get printed announcements, don't forget to order a few extra copies for yourself as mementos - this is a keepsake item you'll definitely want to hold on to. :)

Shortcake Albums is a custom photo album design service. Simply connect your digital photos or social media accounts, and our team of professional album designers will do all the work - sorting and organizing all your images and text, selecting the best photos, and laying them out into a custom book of your most special memories and moments.

From premium wedding albums to family yearbooks, baby albums, and more - you can enjoy your family memories again. Order your album at www.shortcakealbums.com.